Jim Ross believes the biggest lesson the wrestling business needs to learn, coming out of the COVID-19 Pandemic, is just how important storytelling is.
Ross was a part of WWE's regularly weekly broadcast of Monday Night Raw and SmackDown during his time with the promotion, and now features for AEW every Wednesday on AEW Dynamite.
The legendary announcer revealed there were times going out for Raw when he didn't even know what the first match would be, because of creative disagreements, and believes having a coherent story tread is the most important aspect of the show.
Ross told Kevin Kellam of Sportskeeda Wrestling: "I think that we have to understand that our storytelling is the most important thing that we do. Episodic television has got certain elements that come along with it, part of the package.
"I think we all, you know, it’s amazing to me that, I’ve gone on TV on RAW back in the day without even a completed format. Like nothing. The writers and Vince had had trouble settling on something, and it was like dominoes falling. You have to fix this before you can fix this.
"So we’d go out there and we didn’t know what the first match was. And then we’d wait for our formats to get out there. Might be the second or third segment of the show.
"Tony Khan is so ahead of things that we’ll know what he’s gonna book for next week before we go on the air."