Joe Hendry Reveals How Much He Spent On Glasgow Billboards

Joe Hendry has been a viral sensation in recent months, gaining a lot of popularity thanks to his entrance music being pushed to be placed in the charts, his work in TNA, and his recent cameos in WWE NXT. His spike in popularity isn’t without his own efforts, as he has gone the extra mile to create viral moments, memes, and more. 

Eagle-eyed fans in Glasgow, Scotland during WWE’s Clash At The Castle weekend spotted a billboard which would periodically flash Joe Hendry’s big cheesy grin on it. When speaking on Talk Is Jericho, Hendry revealed how this came about, and how much it cost. 

"I decided that I wanted to get a billboard, with no context, with just my face. I'm calling up the advertising company and they're going, 'You just want your face?' 'Just my face.' 'We can put a QR code.' 'No QR code. Just the face.' WWE were in town at the Hydro, and that's when I made the decision to hire the two billboards attached to the Hydro with just my face, so when people are walking into SmackDown, they have to walk past my face. 

“I had a long conversation with one my best friends in the business, RD Evans. He's very much a mentor. I talked about it for weeks in advance, months in advance, and he was one of the people I asked about it and I said, 'What do you think?' He said, 'I can't tell you how it will be taken in the industry, but I can tell you that the respect you'll get for having the balls to do it will outweigh any short-term heat you'll get.”

"It costs about $1000. It's probably the best $1000 I ever spent," he said.

When speaking on that potential heat, Hendry noted that both those in TNA and WWE found the billboard stunt funny. It was recently reported that there was a backstage push in TNA for Hendry to be crowned as world champion. 

H/T Fightful