Netflix Very Happy With WWE

Netflix have been very happy with the partnership between the streaming platform and WWE so far, according to an executive at the organisation.

Netflix Vice President of Sports Gabe Spitzer told Variety: "It's everything we could have hoped for and more. We knew going in that we're not going to change WWE. It was more, how can we add to it in small ways, and that's what we’ve seen so far. [WWE’s] distribution has been pretty fragmented up to this point, and the hope was 'Let's combine the power of what you guys do with the power of what we do with our global distribution, and get our marketing teams together…and try to lift this."

WWE and Netflix agreed to a 10-year deal worth $5 billion that took effect in January 2025. Monday Night Raw airs on Netflix around the world as part of the arrangement, while the deal also sees SmackDown, NXT, and WWE pay-per-views air on Netflix in many international territories, including the United Kingdom.

Raw has ranked in Netflix's Top 10 globally since the show premiered on January 6, and the series has averaged between 3 million and 4 million views for much of the past several months. SmackDown, meanwhile, averages around 700,000 to 1 million views, and NXT averages around 100,000 to 200,000 views. WWE pay-per-views have drawn between 1 million and 3 million views, according to Netflix's What We Watched report.

WWE Chief Content Officer Paul "Triple H" Levesque offered his own praise for Netflix, telling Variety: "Netflix has been amazing, in every sense of the word. They are phenomenal partners. And we can't say enough about WWE fans. They've shown up in full force, as passionate and engaged as ever."

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