Report: Update On WWE Brand Split

What next for the WWE brand split?

The future of WWE's brand split has looked increasingly precarious in recent months and reports earlier this week noted the separation of the Monday Night Raw and Friday Night SmackDown rosters was "essentially done."

In an update, though, the brand split won't be officially ending, according to Andrew Zarian of the Mat Men Pro Wrestling Podcast, but the company are planning to have more talents move from brand to brand depending on their feuds.

"Spoke with WWE regarding the brand split this morning. WWE source stated that the brand split will not be ending. However, the current plan is to have more individuals jump from brand to brand depending on storylines," Zarian tweeted

Raw and SmackDown have had separate champions since the brand split was reintroduced in 2016 but Roman Reigns became the world champion of both brands at WrestleMania 38 after he defeated Brock Lesnar to unify the WWE and Universal Championships. The Raw and SmackDown Tag Team Titles were then unified on May 20 when The Usos overcame RK-Bro.

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Aidan Gibbons

Written by Aidan Gibbons

Journalist/Editor-in-Chief of Cultaholic.com Twitter: @theaidangibbons