Report: Vince McMahon Behind Recent Alliterative WWE Nicknames

Alliterative nicknames were all the rage on WWE TV last week, particularly on Monday Night Raw which saw Corey Graves and Kevin Patrick describe talents as the cantankerous Kevin Owens, the spirited Sami Zayn, the cheeky Chelsea Green, the self-aggrandising Sonya Deville, and the braggadocious bully Bronson Reed. Judgment Day, meanwhile, were billed as the hellions from Hades and Santos Escobar was scintillating Santos Escobar on last week's SmackDown. 

It was widely assumed that Vince McMahon was behind the nicknames and Dave Meltzer reported in the Wrestling Observer Newsletter the new descriptions were indeed a directive from the WWE Executive Chairman. The plan appears to have been quickly dropped, though, as the alliterative nicknames were barely mentioned on the July 24 edition of Raw outside of "Dirty" Dominik Mysterio and "Big" Bronson Reed, which have stuck around. 

Meltzer speculated the nicknames were brought in due to an idea that McMahon had that "most thought was bad" and the 77-year-old has simply decided to give up on them after trying them out on Raw last week. McMahon has been the head of WWE creative once again since the announcement of WWE's sale to Endeavor on April 3. 

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