PWInsider reported last week that WWE had hired two or three new writers to work exclusively with NXT. In this week's Wrestling Observer Newsletter, Dave Meltzer shed a little more light into the recent creative changes for the brand.
Meltzer wrote that there have been three regular writers working on the brand since the show moved to the USA Network in September 2019, and that two others have recently joined the team. One is a former WWE writer returning to the company, while the other was already working for WWE on the creative team, and has been moved to NXT.
Meltzer adds, "NXT has always had writers but they were people who were on the main roster writing team who would also help write NXT."
There has apparently been discontent on WWE's end, regarding NXT routinely losing to AEW Dynamite every week (almost always in the key demos, and generally regularly in total viewership). Meltzer wrote, "Although nobody will say it, there is a lot of unhappiness about losing in the ratings every week. The unhappiness shouldn’t be losing as much as the complete inability to draw those under 50."