Tony Khan Believes AEW Will Upgrade To 'Established Challenger' Status In 2025

For all the successes and failures All Elite Wrestling have achieved, it’s still worth noting that the company is still young, having only been established in 2019.

AEW President Tony Khan is looking to the future, though, noting on the pre-Revolution media call that 2025 will see the brand reach ‘established challenger’ status:

"The biggest opportunity lies in the media rights renewal, where Dynamite, Rampage, and Collision will all be getting huge, huge increases, I can say for sure. Going into that and having that confidence, I think ’25 is going to go down as the year where AEW really took the leap from being a start-up company to being the established challenger player in pro wrestling for decades to come and establishing all of that in basically five years, that was the five-year plan," Khan said.

The idea of a challenger brand is commonplace throughout all forms of business, with the likes of Pepsi, and Burger King established challengers to out-and-out market leaders Coca-Cola, and McDonalds, respectively. In this case, Khan is intimating that AEW will likely never outdo market leader WWE, but have enough of a footing in the industry to happily and successfully run as number two.

As part of AEW’s ongoing expansion, the brand is expected to increase its PPV output in 2024 and beyond.

H/T: Fightful