Top WWE Merch Sellers Of 2023 Revealed

WWE are currently in a hot period, with records in markets across the United States regularly being broken by tapings of Monday Night Raw and Friday Night SmackDown. The company has also opened up an additional revenue stream through cities bidding to host pay-per-views and the United States media rights deals for SmackDown and NXT have seen increases for both brands, although the new deal for SmackDown on USA was not as high as Wall Street expected. 

This hot period has seen WWE move plenty of merchandise both online and at events and WWE Shop has revealed the top merchandise sellers of 2023 so far. 

In news that will surprise few, Cody Rhodes has been revealed to be WWE’s top merch seller of the year ahead of Undisputed WWE Universal Champion Roman Reigns in second place. LA Knight, meanwhile, sits in third place followed by John Cena and Rhea Ripley to complete the top five.

Two factions in The Bloodline and Judgment Day occupy the top 10, while World Heavyweight Champion Seth Rollins, Rey Mysterio, and Kevin Owens round out the top 10. 

The full rankings are as follows:

1. Cody Rhodes
2. Roman Reigns
3. LA Knight
4. John Cena
5. Rhea Ripley
6. Seth Rollins
7. The Bloodline
8. Judgment Day
9. Rey Mysterio
10. Kevin Owens