Top WWE Merch Sellers Of 2024 Revealed

Who shifted the most merch for WWE this year?

Lewis Howse smiling with a pint of beer

Nov 22, 2024

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Given that they are in the middle of a boom period, it's no surprise that WWE have been shifting a tonne of merchandise in recent times.

But who are the top selling WWE stars?

The official WWE Shop website has revealed who the 10 best merch sellers in the company currently are, with Cody Rhodes and Roman Reigns standing tall as the top two.

Making up the rest of the 10 are CM Punk, Jey Uso, John Cena, Liv Morgan, Rhea Ripley, LA Knight, Randy Orton and Damian Priest.

Though he didn't crack the top 10, reports indicate that CM Punk's dog Larry is also quite the merch mover, with a line of Larry merchandise having outsold many current WWE stars (as well as legends).

Within the first 24 hours of his improbable return at last year's Survivor Series, Punk himself sold about $600,000 worth of merchandise (according to Kevin Nash).

Cody Rhodes, meanwhile, hit a merchandise milestone in September when he cracked the top five for any athlete or personality for Fanatics, the only WWE star to do so.

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