Vince McMahon No Longer Working With 'Dark Arts' PR Firm

‘Dark arts’ PR firm no longer working with Vince McMahon

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Sep 25, 2024

Vince McMahon

Vince McMahon is no longer working with Sitrick and Company - the public relations firm who have been described as ‘one of the most accomplished practitioners of the dark arts of public relations’.

McMahon retained Sitrick and Company’s services in April after Janel Grant sued McMahon, John Laurinaitis, and WWE for charges including sex trafficking and sexual abuse, with Sitrick having had a previous working relationship with McMahon’s legal team.

A new report states that the working relationship has ended after five months, with Michael Sitrick - head of Sitrick and Company - telling POST Wrestling: “With respect to clients, we don’t comment beyond we are no longer working together.”

The split is said to have been a recent development, and came just before the release of Netflix docuseries, Mr. McMahon, with the full series releasing on Netflix on September 25.

Sitrick and Company have represented former WWE Champions Hulk Hogan and ‘Stone Cold’ Steve Austin in the past, with the firm known for its work in crisis management, having represented other high-profile clients including Roy Disney, Kobe Bryant, and Pepsi, amongst many other major brands and celebrities.

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