Vince McMahon Wanted To Add X-Rated Feature To WWE Logo

Vince McMahon's original plan for the WWF scratch logo would have featured a big set of grapefruits.

The logo was introduced in late 1997 as the company moved away from the New Generation and into the Attitude Era before being redesigned again in 2002 after WWF were forced to change their name to WWE.

Speaking about the creation of the scratch logo on Wrestling Observer Live, Mike Sempervive claimed Vince McMahon drew a "big set of balls" on the logo but the design was scrapped for obvious reasons.

"Brian Solomon that wrote that sheet book who I work with on The Wrestling News, used to work for WWF Magazine and they were going through the whole change I guess, this is a story he had heard about the old block logo that WWF had. Remember the legendary story about them getting such a low rating on Raw that Vince freaked out, this was a rating that they did when they were in Europe and it was a taped show that bottomed out terribly. They had a low rating, WCW had a good one and he lost it. This is what opened the door for Vince Russo to come in around that time," Sempervive began.

"[Vince McMahon] is upset and he's looking at the block logo and he smashes it in front of everyone and he scribbled on a whiteboard what basically became the scratch logo that you see, the WWF logo that you saw before it became just the WW [for WWE]. Underneath it [McMahon] actually on the whiteboard - because he's Vince - drew a big set of balls and when they actually came to look for ideas about the logo they did have to break it to him no Vince you can't put the balls under the logo but what we can do is actually create a swirl. So the swirl that was underneath that logo on the original scratch logo was actually Vince's balls."

The scratch logo would remain WWE's logo until it was redesigned in 2014.

H/T to TJR Wrestling