Warner Bros. Discovery Looking To Create More AEW Content
Warner Bros. Discovery looking to add more AEW content to their networks
With AEW set to start negotiating a new TV deal sometime in the next year, speculation has been rife wondering if AEW could move on from TNT and TBS and find a new home elsewhere.
Speculation only intensified when Warner Bros. Discovery merged earlier in 2022, but it appears the network are more than happy with AEW, with Warner Bros. Discovery US Networks Group chair and chief content officer Kathleen Finch telling The Hollywood Reporter that the network are looking to create more AEW content:
“Brands like TNT and TBS aren’t one thing, at least the way that HGTV, ID and TLC are,” began Finch. “They are many things — sports, comedy, drama, movies. What they have in common is incredibly loyal, male-skewing audiences. And, by that, I mean 55 percent male — not 85 percent. So what can we create on both of those networks that will keep those men coming back night to night, just the way they do on Discovery or Food Network? How can we push the viewers from Monday to Tuesday to Wednesday to Thursday with a more defined brand lens?
“We really play in the sports space. One of the things that we’re doing around sports is creating shoulder programming to hold onto those fans. AEW [All Elite Wrestling] pulls huge numbers, so we are working with the wrestling team to figure out what new kind of content can we build that’s not in a wrestling ring.”
TNT previously aired Rhodes To The Top, a reality series based on then AEW EVP Cody Rhodes, his family, and life behind the scenes of AEW. Rhodes was also part of the Go Big Show on TBS.