WWE File New Application To Trademark 'SuperBrawl' Following Years Of USPTO Rejections

One year on from their most recent application, WWE have made another attempt to trademark 'SuperBrawl' with the United States Patent and Trademark Office.

WWE filed to trademark the name of the former World Championship Wrestling event on July 22 for the following uses:

"Exhibition of professional wrestling events rendered through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information."

SuperBrawl was a WCW event from 1991 until the promotion's closure in 2001, with the inaugural pay-per-view featuring Ric Flair vs. Tatsumi Fujinami to unify the WCW and NWA world heavyweight titles. SuperBrawl Revenge was the penultimate WCW pay-per-view before the company was bought by WWE.

As part of the purchase of WCW, WWE acquired the trademark for 'SuperBrawl' but their trademark lapsed at some point after the purchase. This prompted Cody Rhodes, while he was a part of All Elite Wrestling, to file a trademark for 'SuperBrawl' in 2019, but he abandoned the trademark application along with several other WCW-related terms in a deal with WWE that saw him regain the 'Rhodes' portion of his in-ring name.

WWE filed to trademark 'SuperBrawl' in November 2020, but their application was rejected in April 2021 by the United States Patent & Trademark Office due to the term being similar to a 'Super Brawl' trademark owned by Miller & Miller Ventures LLC for "entertainment in the nature of boxing contests."

WWE tried again to trademark 'SuperBrawl' in January 2022, but USPTO again rejected the application in September of that year, citing "likelihood of confusion" with the 'Super Brawl' trademark. WWE then revived this application in June 2023, but their request to trademark 'SuperBrawl' was rejected again.

This led to WWE filing another application for the former WCW event on July 2, 2024. Once again, however, USPTO rejected the company's trademark filing on January 21, 2025. WWE filed a three-month extension to respond on April 1, which ultimately led to the company filing a new application for 'SuperBrawl' on Tuesday.

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