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WWE Files Trademark For 'Gunther Stark'

A problematic name

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WWE filed to trademark the in-ring name 'Gunther Stark' on January 13 and the company has previously tried to avoid giving Superstars similar names. 

The trademark was filed for the following purposes: "C 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment."

As first pointed out by GiveMeSport's Louis Dangoor, though, the name 'Gunther Stark' is potentially problematic for WWE. 

Gunther Stark is actually the name of a captain lieutenant who served in the Kriegsmarine, the navy of Nazi Germany, during World War Two. Stark was a U-boat commander that operated in the English Channel until he died on June 8, 1944.

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Aidan Gibbons

Written by Aidan Gibbons

Journalist/Editor-in-Chief of Cultaholic.com Twitter: @theaidangibbons