WWE NXT 2.0 Viewership Continues To Fall, Draws Median Viewer Age Of 62
Failing to attract a younger audience
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Oct 7, 2021
Following a 30 percent drop in the key 18-49 demographic for the September 28 show, NXT 2.0's viewership continued to fall for the October 5 episode.
Showbuzz Daily noted NXT 2.0 drew a 0.13 rating in the key demo, estimated to be 170,000 by Brandon Thurston of Wrestlenomics. This is down nine percent in the demo from 185,000 last week.
In total viewers, NXT 2.0 was down four percent from 655,000 last week to 632,000 for October 5.
The October 5 show drew NXT's fourth-lowest rating in the 18-49 demo since the show started airing on USA Network. With the exception of two preemptions to Syfy, 106 episodes of NXT have aired on USA Network since September 2019.
While NXT 2.0 has continued to lose viewers in the key demo, viewership has remained stable for over 50s, giving this week's episode a median viewer age of 62-years-old.
News of NXT's struggles in the 18-49 demo come at a time when WWE has produced edgier content on the developmental show in the hopes of attracting a younger audience. The changes reportedly came following direct encouragement from Vince McMahon to target the 18-34 demo.
