WWE Raw Does Lowest Rating In Show's History
Alarm Bells Ringing On The Red Brand...
The Monday, July 3 edition of WWE Raw has drawn the lowest rating in modern history.
The show averaged just 1.56 million viewers over the three hours.
In the all-important 18-49 demographic, the show averaged 0.48, which is the second lowest number in the history of the show.
Obviously, this is not good news for WWE, but there were a couple of positives to take from the ratings.
Those positives are that the audience skewed younger, that the audience didn't drop much between the first and third hours and that they were first for the night in males 18-49 and 12-17.
However, these facts will be of little consolation to WWE executives, who are all too aware of how important television rights fees are as a source of revenue for the company.
They will also be concerned with how much ratings have dropped between now and this time last year.
The July 15, 2019 episode of Raw, for example, drew an average of 2.453 million viewers.
Of course, things are much different now with the ongoing COVID-19 crisis necessitating empty arena shows, as well as forcing WWE to plan around talent that are unavailable.