WWE SmackDown Viewership Declines For Second Straight Week
Falling below 2 million in the overnights
Though still better than much of the previous few months, overnight viewership for WWE SmackDown dropped off for the second consecutive week.
Per Spoiler TV, SmackDown averaged 1,909,000 viewers for the July 30 broadcast, down 99,000 (five percent) from a week ago. It's also a 12.6 percent drop from the 2,185,000 fans drawn on July 16, for the first "live crowd" WWE broadcast in well over a year.
Hour one drew 1,920,000 viewers, while hour two fell to 1,898,000.
In 18-49, SmackDown did a .50 rating, its typical number.
The Summer Olympics on NBC and its family of networks continue to do considerably-larger numbers. NBC's 8 pm EST offering averaged 9,441,000 viewers (1.9 demo), while the 9 pm broadcast averaged 11,250,000 viewers (2.4 demo).
After the Olympics, SmackDown did the second best demo numbers on network TV on Friday night.
SmackDown Overnight Viewership, Last 10 Weeks:
* May 28: 1,755,000
* June 4: 1,792,000
* June 11: 1,853,000
* June 18: 1,926,000
* June 25: 1,859,000
* July 2: 1,741,000
* July 9: 1,881,000
* July 16: 2,185,000
* July 23: 2,008,000
* July 30: 1,909,000
10 WEEK AVERAGE: 1,890,900 (was previously 1,883,200)
Written by Justin Henry
In addition to writing lists and commentaries for Cultaholic, Justin is also a features writer and interviewer for Fighting Spirit Magazine, and is co-author of the WWE-related book Titan Screwed: Lost Smiles, Stunners, and Screwjobs.
