WWE Crown Jewel To Feature Champion vs. Champion Matches, Winners To Be Crowned Crown Jewel Champion

While WWE have scrapped brand warfare at Survivor Series since 2022, the concept will be revived for Crown Jewel. 

WWE Chief Content Officer Triple H revealed at Bad Blood that Crown Jewel would feature two champion vs. champion matches as the Undisputed WWE Champion would take on the World Heavyweight Champion and the WWE Women's Champion would face the Women's World Champion. The winners of those respective matches will receive the WWE Crown Jewel Championship. 

WWE will return to Saudi Arabia on November 2. If the Crown Jewel Championship will appear on WWE shows outside of Saudi Arabia or if it will never be heard from again like the Greatest Royal Rumble Title and Tuwaiq Mountain Trophy is unknown. 

The segment at WWE Bad Blood brought out Gunther, who proceeded to insult Goldberg. The former WCW World Heavyweight Champion eventually hopped the barricade but he was blocked off by security which allowed Sami Zayn to attack Gunther from behind ahead of their World Heavyweight Title match on Raw.

As it stands, the matches at Crown Jewel would be Cody Rhodes vs. Gunther and Nia Jax vs. Liv Morgan.