Over the past two weeks, AEW has broadcast the quarter-finals of the Tag Team Cup Tournament: The Deadly Draw on Monday nights on YouTube. As of writing, 535,000 people have watched night one while 249,000 tuned in to night two.
Many fans questioned why the young promotion didn't put the tournament on Dynamite, particularly as one of the big criticisms of AEW has centred around how they have treated their women's division.
Scott Fishman at TVInsider asked Brandi Rhodes about why the company put The Deadly Draw on YouTube during a recent interview.
The Nightmare Sister said: "With YouTube, it's its own show. That means we are trusted enough to carry our own show and don't have to be compared to men. We were also not restricted on time. So it's really the dream scenario. Better than finding out when we are live and something went long, you may only have four minutes to put it out there. That's really hard, especially when you are trying to introduce new women and put that kind of pressure on them. Being it's our own show without the restraints and to be able to tell these stories how we want to is a really great situation."