CyberAgent & TV Asahi To Become New Owners Of NJPW

New Japan Pro-Wrestling will soon have new owners following an announcement today by the pro wrestling promotion that Bushiroad will transfer their majority stake in NJPW to TV Asahi and CyberAgent. The transfer of ownership will make New Japan a consolidated subsidiary of TV Asahi.

Bushiroad's 85 per cent stake will be split between TV Asahi and CyberAgent. Of the 10.5 million shares, 6.95 million (66.2 per cent) will be transferred to CyberAgent, while the remaining 3.55 million (33.8 per cent) will be moved to TV Asahi, who already hold a 10 per cent stake in New Japan Pro-Wrestling. The transfer price for the change in ownership is ¥3.597 billion, or approximately $22.535 million.

The change of ownership is scheduled to be on June 30, 2026, subject to the completion of procedures related to Japan's Antimonopoly Act.

Bushiroad noted the reason for the change of ownership was in order to "maximise NJPW’s video and digital strategy for corporate value enhancement and to achieve sustainable growth and further enhancement of corporate value."

The change of ownership will not affect New Japan Pro-Wrestling's event schedule. Bushiroad will also continue to be involved in pro wrestling as the owners of Stardom. It was announced in March of 2026 that ownership of Stardom had been transferred from NJPW back to Bushiroad, with New Japan having been the parent company of Stardom since 2024. Bushiroad first acquired Stardom in 2019.

TV Asahi are NJPW's long-time TV partners in Japan. CyberAgent is an entertainment conglomerate that co-owns the ABEMA streaming service with TV Asahi. A subsidiary of CyberAgent is CyberFight, the owners of Pro Wrestling NOAH, DDT Pro-Wrestling, Tokyo Joshi Pro-Wrestling, and Ganbare Pro-Wrestling.

Antonio Inoki founded New Japan Pro-Wrestling in 1972 and remained the majority shareholder of the promotion until YUKE'S acquired his majority stake in NJPW in 2005. Bushiroad then acquired the YUKE'S majority stake in 2012.