Endeavor President Says They Won't 'Over-Commercialise' WWE

While sponsors could be featured on WWE apparel following the company's merger with UFC by the end of 2023, Endeavor President Mark Shapiro has said they don't plan to 'over-commercialise' the pro-wrestling company's programming.

"You want to be authentic; you want to be seamless; you want to be organic; you want to be true to your audience. So, no we're not going to put a brand on somebody's robe walking to the ring. Now, by the way, do UFC fighters wear Venum apparel and Project Rock shoes when they come to the Octagon? Yes, they do. Could the WWE benefit from an apparel deal as such? A shoe deal as such? Absolutely. But we're not going to over commercialise it, we're not going to saturate it to the point that we cheap it out, we trick it out and you turn off the fan base. So, you have to find out what's right in the ring, in the Octagon, you have to figure out what's right in the arena, indoor, outdoor, you have to figure out what's right with the fighter and the participants and you've got to walk before you run," Shapiro said on the Sports Media Podcast.

WWE have been more open to featuring sponsors on their TV product, with WrestleMania 39 featuring sponsored matches by the likes of Cinnamon Toast Crunch, The Pope's Exorcist movie, and Mike's Hard Lemonade. WWE made over $20 million from sponsorships at the Show of Shows.

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