'Heels' Episode 3 Ratings Revealed

All Elite Wrestling's CM Punk appeared on 'Heels' as Ricky Rabies but it didn't lead to an increase in linear TV viewership for the Starz series.

Brandon Thurston of Wrestlenomics reported episode three was viewed by 94,000 people, down 8.7 percent from episode two's 103,000 and down 26.6 percent from the premiere, which drew 128,000.

The August 29 episode performed better in the key 18-49 demographic, though, averaging an estimated 34,000, up from 14,000 on August 22 and 23,000 on August 15. 

The median age for last week's show was also down from prior weeks to 54-years-old. 

'Heels' is available through streaming platforms, and Thurston previously noted a large portion of the series' audience will likely watch the show by this method. 

Episode four of 'Heels' is set to air on Sunday, September 5. The Starz drama series focuses on a family-owned independent wrestling promotion in the fictional town of Duffy, Georgia, and brothers Jack and Ace Spade as they try and keep the company afloat.