Reigning NXT North American champion Keith Lee recently took part in an interview with Super Sport, where he discussed the success and appeal of his home brand.
When asked what it was about NXT that helped build up the group's global fanbase, Lee responded, “It’s a mixture of things, from being inclusive, trying to make sure that the fans are enjoying whatever it is that they are watching, adapting to them in general, in essence giving them what they want.
"But also there is a certain level of passion that goes into it. I feel like there is not a lot of talent in the world that takes the amount of pride that we do, in trying to produce the greatest professional wrestling product that we possibly can.
"For me, the goal is to continue that trend and not only do that for NXT but also for my own brand, as a representative for a larger than normal athlete. It’s my duty to represent in a manner that makes me undeniable, not just for me, but for the people that come after me.”