Latest On Endeavor's Possible Sale

Further investment from the Middle East in Endeavor looks to be on the way

Aidan Gibbons smiling in front of a green screen in an Adidas hoodie

Nov 2, 2023

Endeavor UFC WWE.jpg

WWE owners Endeavor are closer to a takeover.

Endeavor recently announced they were pursuing "strategic alternatives" which stems form the belief that Wall Street undervalues the company's stock. The hope was separating UFC from Endeavor and merging it with WWE under TKO Group would boost Endeavor's stock price but that was not the case, although the share price has improved since the "strategic alternatives" announcement to give the company a valuation of $11.1 billion.

Endeavor's majority owner Silver Lake has announced they are working on a proposal to take Endeavor private. Silver Lake's Managing Partner and Endeavor Chairman Egon Durban has now turned to the Middle East to help complete the takeover, with Bloomberg reporting the private equity firm is in talks with Abu Dhabi wealth fund Mubadala Investment Co.

Mubadala is an existing investor in Endeavor and the organisation is in the early stages of deciding how much capital it would invest in the deal. Mubadala is headed by Khaldoon Al Mubarak, who is also the Chairman of Manchester City, the current Premier League champions.

Although Endeavor may be taken over in the near future, Endeavor and TKO Group CEO Ari Emanuel recently stated in an email to staff that nothing for TKO Group or WWE will be changing.

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