MJF & Adam Cole Estimated To Be AEW's Top Merch Sellers For October 2023

Adam Cole and Maxwell Jacob Friedman continue to shift merchandise for All Elite Wrestling.

Wrestlenomics has estimated that MJF and Adam Cole were AEW's top merch sellers in October 2023, ahead of Orange Cassidy, AEW, Bullet Club Gold, and Adam Copeland in the top five. The top 10 also includes MJF on his own, The Acclaimed, Toni Storm, Jade Cargill, and Prince Nana.

The estimated top-selling item of the month was the AEW live mystery grab bag shirt. The 'Better Than You Bay Bay' t-shirt for Adam Cole and MJF finished in second place while New York and Chicago exclusives of the shirt that were only available for two weeks also sold well. 

MJF and Adam Cole looked set for a short-lived run as a tag team in the summer of 2023 but they quickly established themselves as a very popular act to the point that MJF turned babyface. Cole is currently out of action after suffering a broken ankle at AEW Dynamite Grand Slam in September. He has since underwent two ankle surgeries but there is no timetable on when he will return to the ring. 

Cole has maintained a presence on AEW TV through vignettes and video calls to MJF. Friedman has continued to defend the ROH World Tag Team Championships in Cole's absence, as well as the AEW World Title.