Peacock To Launch In UK

Changes may well be on the way to the WWE Network in Europe.

Comcast announced today that NBCUniversal and Sky will make the Peacock streaming service available to Sky customers in Europe later this year. The streaming service will be available across Sky platforms like Sky Q, NOW and Sky Ticket in the UK, Ireland, Germany, Austria, Switzerland and Italy.  

"Comcast’s Xfinity has been integral to the success of our go-to-market strategy with Peacock in the U.S., and we see a similar opportunity to expand internationally with Sky. We are excited to bring Peacock to millions of Sky customers and add incredible value to their platforms with a premium catalogue of the best entertainment from across NBCUniversal that is included with their subscription. By leveraging Comcast's Xfinity platforms in the U.S., we were able to test and learn, quickly drive scale, usage, and brand awareness of Peacock. We look forward to doing the same with Sky in Europe," said Jeff Shell, Chief Executive Officer, NBCUniversal.

Dana Strong, Group Chief Executive Officer of Sky, added: "Peacock will be a great addition for Sky customers with over 7,000 hours of content at no additional cost. This exceptional value add is another example of the great ways we are innovating to bring more benefits to our customers from the synergies across Sky, NBCUniversal, and Comcast Cable."

News of Peacock's launch in Europe will spark fears that the WWE Network could be closed and integrated into the streaming service, similar to the United States. 

WWE tied up a $1 billion deal with NBCUniversal earlier this year which led to Peacock becoming the exclusive home of the WWE Network in the US. WWE President Nick Khan has previously said WWE is looking to make similar agreements with streaming companies in international markets.