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Serena Deeb Reveals She Has Taken On A Coaching Role In AEW

Working behind the scenes as well as on-screen

Serena Deeb is working backstage once again. 

The former NWA Women's World Champion revealed to Wrestling Inc. that she started coaching and producing in All Elite Wrestling earlier this year while she was on the sidelines with an injury. 

"In the meantime, when I was kind of sitting on the sidelines I stepped into the coaching role and the producing role. Kind of like the stuff I was doing before at the other company. I'm helping them with their matches, I am on headset next to Tony calling their matches, talking to the truck, doing all of that. I love that too and, you know what? That has an exhilarating component in itself. Like, especially when you really help and then you watch them go out there and they kill it. You feel like you're part of that, it's very rewarding," Serena said.

Deeb has experience in coaching, having worked as a coach at the WWE Performance Center from February 2018 until her release in April 2020. 

Speaking about the WWE role, Deeb noted she enjoyed coaching but she also wanted to keep wrestling. 

"Definitely polarising emotions, you know? For example, yesterday I did what was supposed to be a four-hour seminar but it ended up being a six-hour seminar because we were just in it and we were just going. I felt so good at the end of it. I really love coaching and I want it to be a part of my life and my future and I am getting to do a little bit of that at AEW, as well. So that's a part of me, for sure. I have an innate desire to help people and I've kind of always been like that, I really love it," she added.

Following her WWE release, Deeb signed with All Elite Wrestling in September 2020 and she has faced the likes of Thunder Rosa, Riho and Red Velvet. The Woman Of A Thousand Holds also recently feuded with Hikaru Shida, a rivalry the former AEW Women's World Champion won with two wins to one.  

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Aidan Gibbons

Written by Aidan Gibbons

Journalist/Editor-in-Chief of Cultaholic.com Twitter: @theaidangibbons