Seth Rollins Believes Celebrity Involvement In WWE Is Best In Small Doses

Celebrity involvement has been a major talking point within professional wrestling over the last few months, most in part thanks to WrestleMania 42’s main event scene featuring the poorly received injection of both Pat McAfee and Jelly Roll, leading to a lot of rejection from WWE’s audience to the point where McAfee announced that he was leaving professional wrestling forever. One of WWE’s top stars has given his point of view on celebrity involvement. 

Seth Rollins spoke on Unsportsmanlike, noting that celebrities in WWE were positive, but in smaller doses. 

“I don’t mind it. I think there’s a balance in our industry. You don’t want me behind in the booth doing too much. I can’t be Kevin Harlan. I’m not like that. I’m not Tom Brady. I don’t have that expertise, but a little bit here and there. I think that’s the same for wrestling. There was a big pushback against Pat McAfee when he came in and it’s like he’s inserted in this WrestleMania main event storyline that already had 20 years of history with Cody Rhodes and Randy Orton. Our audience is like, eh, maybe not. But when Pat was on commentary for us, he did a great job. He did a couple of matches here and there. He did one in NXT that was awesome. He worked with Gunther, they had a great match. It’s just in small doses. So Speed, Bad Bunny, small doses, great for our industry. It allows us to branch out to different people and different audiences to see what we do.” 

Reports emerged this week that WWE were planning a Jelly Roll return for Backlash 2026. 

H/T Fightful