Since the March 25 episode of NXT, the black and gold brand has broadcast matches from an empty Full Sail University in Winter Park, Florida because of the ongoing coronavirus pandemic. During the COVID-19 era, NXT has averaged 680,722 viewers, a 13.3 percent fall from 2019's viewership, and WWE's third brand has faced tough competition from All Elite Wrestling in the Wednesday Night Wars.
Despite this, Triple H said he was "very happy" with NXT's ratings during the WWE annual stockholders meeting.
The Game said: "So I think if you were to look at the NXT brand, it would be both. While it is, as Frank mentioned earlier, a third global brand, along with Raw and Smackdown, and our partners at USA, it is also the place where we make new stars and increase our talent and stars for the future, of both Raw and Smackdown. So that is the pipeline, and that is the - if you wanted to say, 'the feeder system', it is that, but it also has become its own third brand.
"As far as the ratings go, I'm very happy with them, especially in the current circumstances. Everything is going well. We look at the long-term of that, not the short-term of that. And the long term is very exciting. We have a lot of stars. There are a lot of hungry young athletes, and the pipeline to bring in more as they continue to train and get better is very exciting. The future is very bright in that regard."