WWE Brings In Outside Advisors To Assist With 'Review Of Strategic Alternatives'

Following Vince McMahon's election as Executive Chairman by the WWE Board of Directors and Stephanie McMahon's resignation from the organisation on January 10, WWE have announced they are retaining the services of outside advisors to assist with the company's "review of strategic alternatives to maximize value for all WWE stockholders and other stakeholders."

The Raine Group, LLC have been retained as financial advisor, Kirkland & Ellis LLP will assist as legal advisor, and August LLC will help as strategic communications advisor. 

Vince McMahon said: "WWE's upcoming media rights cycle will take place amid a rapidly evolving media and entertainment landscape, and we believe exploring our strategic alternatives at this critical juncture will enable WWE to fully capitalise on the significant value of our intellectual property. I am highly confident that our outstanding Directors, outside advisors and executive team will provide valuable expertise and counsel to help guide the Company through this important process while our management team and employee base continue to deliver results and content our fans love."

A press release from WWE further noted: "There can be no assurances given regarding the outcome or timing of the strategic alternatives review process. WWE does not intend to comment further until the process has concluded or the Company has otherwise determined that further disclosure is appropriate or required."

The "review of strategic alternatives" is ultimately WWE pursuing a sale of the company. The Saudi Arabia Public Investment Fund and All Elite Wrestling are reportedly two of the interested parties, while WWE CEO Nick Khan is said to have held talks with Disney CEO Bob Iger and ESPN President James Pitaro this week. 

Vince McMahon returned to WWE to pursue a sale of the company. McMahon had previously resigned as WWE CEO and Chairman following allegations that he paid millions of dollars to women between 2006 and 2022 to "suppress allegations of sexual misconduct and infidelity."