Despite the ongoing coronavirus pandemic, WWE has continued to broadcast weekly episodes of Monday Night Raw, Friday Night SmackDown and NXT from the Performance Center in Orlando, Florida and Full Sail University in Winter Park, Florida. The company was almost forced to shut down production in early April but Florida Governor Ron DeSantis designated WWE and other professional sports as essential services in the Sunshine State because they "are critical to Florida's economy."
WWE EVP of Global Head of Sales and Partnerships John Brody was a recent guest on the SportsPro Podcast to discuss how the company has adapted to the ongoing pandemic. During the discussion, Brody said the company is "in the business of putting smiles on people's faces" and sees itself as a "beacon of hope" to fans across the world.
"We're in the business of putting smiles on people's faces all around the world," Brody said. "We're in the business of delivering hope. We're in the business of sharing stories and creating family memories. And during this time and all times, but especially in times of challenge, we think it's important to be there as an outlet for people around the world.
"Day in and day out people are putting food on the table and trying to work through this challenging time. We're there as we think a beacon of hope and a part of everyone's life to give them a little bit of happiness. And whether it's now during this pandemic, or what we did or have done in the Middle East with bringing female wrestlers to Saudi Arabia and bringing hope to little boys and little girls, that's the business that we're in and we take that seriously. And we think we have this important calling to be part of that sports and entertainment landscape in a way that really impacts people's lives."