WWE Officially Announces Multi-Year Deal With Twitch

WWE and Twitch reach a deal

WWE and Twitch have agreed to a multi-year partnership that sees WWE's official channel return to the platform, it was announced today. WWE wrestlers will also be able to stream on Twitch again, reversing a 2020 edict from Vince McMahon that banned talent from using third-party platforms. 

The new deal will also see a companion sidecast to Monday Night Raw air on Twitch beginning tonight that will bring fans "behind the scenes and closer to the in-ring action." The show will have a rotating host and WWE talents will appear on the show. Exclusive content, such as backstage interviews, will also air during the sidecast. 

Furthermore, the official WWE channel will air press conferences for pay-per-views and air "other live productions."

It was reported in April that WWE had reached an agreement with Twitch to allow wrestlers to stream on the platform. Revenue will be split between Twitch, the wrestlers, and WWE. The money WWE receives is from the Twitch side of the deal. The arrangement is said to be talent-friendly and wrestlers get a larger cut of the revenue than other content creators on the platform. 

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Aidan Gibbons

Written by Aidan Gibbons

Editor-in-Chief of Cultaholic.com Twitter: @theaidangibbons