Xavier Woods' UpUpDownDown Wins Esports Award For Content Creator Of The Year

A good day for the New Day cornerstone...

Xavier Woods' UpUpDownDown YouTube channel has won the 2020 Esports Award for Content Creator of the Year.

The official tweet confirming the win reads, "The winner of the Esports Content Creator of the Year in association with @EsportsStadium is none other than WWE superstar and gaming extraordinaire @UpUpDwnDwn"

The UpUpDownDown account acknowledged the award by writing, "WE DID IT! There is nothing we cant do when we got fans like YOU PEOPLE!! Partying face CONGRATS @AustinCreedWins and thank you everyone for voting!"

WWE has also publicly congratulated Woods on his victory.

The channel, which was launched in March of 2015, is one of more notable instances of a WWE performer building a non-wrestling brand through the use of social media. UpUpDownDown currently boasts more than 2.2 million subs, having passed the two million threshold in September of 2019.

Numerous wrestlers have appeared on Woods' channel for all sorts of gaming endeavors, including New Day teammates Kofi Kingston and Big E, as well as AJ Styles, Tyler Breeze, Ember Moon, Samoa Joe, Mia Yim, and many others.

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Justin Henry

Written by Justin Henry

In addition to writing lists and commentaries for Cultaholic, Justin is also a features writer and interviewer for Fighting Spirit Magazine, and is co-author of the WWE-related book Titan Screwed: Lost Smiles, Stunners, and Screwjobs.