10 Awful WWE Gimmicks That Only Lasted One Night

8. Emmalina

Another Aussie that got a rubbish makeover was Emma, who had enjoyed a good main roster run as both a babyface and a heel prior to suffering a back injury in May of 2016. 

Five months later, vignettes began airing hyping her return. Not the return of Emma, mind. Oh no, this was going to be the emergence of Emmalina. 

These videos, showing Emmalina prancing about in bikinis and whatnot, lasted weeks and then months. 

If it felt like the protracted teases were an inside joke, it’s because they were, with reports suggesting that (despite the consistent airplay) there was no spot for Emmalina. 

She eventually showed up on the February 17, 2017, episode of Raw, where she referenced the long wait and then announced the ‘makeover of Emmalina to Emma’. 

She then walked off and that was that. 

According to reports, the Emmalina character was supposed to be in the same vein as Attitude Era sex kittens like Sable and The Kat, but WWE twigged that Tenille Dashwood wasn’t feeling it and stopped it before it could get started.