10 Current WWE Stars Once Saddled With Terrible Gimmicks
These are 10 WWE stars who were given awful gimmicks
5. Michael Cole
We appreciate that some of you may not consider longtime WWE announcer Michael Cole a ‘star’ per se, but the man who has been the voice of WWE for the better part of the past fifteen years is an inescapable part of the company’s presentation.
These days Cole is also receiving plaudits for allowing his genuine love of professional wrestling – a term he’s actually allowed to use now – come to the fore, because for the longest time, Michael Cole was viewed as little more than the mouthpiece of Vince McMahon, who would direct the commentator on what to do or say via the backstage ‘Gorilla position’.
It was also McMahon’s decision to turn Cole heel and make him one of the main focuses of WWE television in 2011.
A total turnoff for anyone with good taste, Michael Cole’s reign of tyranny on the Raw brand – which saw him seclude himself in the custom-built ‘Cole Mine’ and target broadcast partners Jim Ross and Jerry Lawler, among other shenanigans – was simply excruciating.
Cole is very good at his job and, to some, may have been an effective heel, but it hurt his credibility with the audience and nobody really ended up benefitting from the heat he generated.
