Brett Lauderdale: GCW Aren't Competing, We're Just Trying To Be The Best We Can Be

2021 has been a banner year for GCW, from online buzz about Nick Gage vs. Jon Moxley, the shock of Matt Cardona winning their world title, to the news that their upcoming show at NYC’s historic Hammerstein Ballroom is a sell-out, chatter has begun about GCW possibly being the ‘third’ brand in American wrestling.

However, GCW founder Brett Lauderdale isn’t concerned about being competition, and told the SEScoops Business of the Business podcast that GCW is just concerned with being the best version of GCW:

“I’m very confident in our product and I think that what we do is special and unique and entertaining and fun and all that stuff. As far as numbers go, number three, number two or number one or four or five or six or seven, I don’t really feel like we’re competing with anyone, we’re just focussed on what we’re doing and trying to be the best at what we do.”

GCW’s success has seen them attract bigger names, including a partnership with beer company Pabst Blue Ribbon:

“I hate the term sponsor. We’ve talked about this with PBR. We like to consider what we do to be more of a partnership,” Lauderdale said. “We’re kind of signed on to work together for the duration of 2022. We’ve got several events lined up that we’re going to partner on. A lot of ideas that we’re working on and developing. PBR is a very cool brand and I think a lot of people don’t fully understand the history of that brand and what they’re doing now. From a cultural standpoint, they match up with us, they are a good match with GCW. We kind of have the same demo.”