Over the past few years, WWE's storytelling has been criticised by fans and many have argued this is one of the reasons why Monday Night Raw and Friday Night SmackDown have struggled in the ratings.
During a recent appearance on UnSKripted with Chris Featherstone, former SmackDown Executive Director Eric Bischoff admitted he thinks storylines in WWE "suck right now."
Bischoff said: "Storylines suck right now. They suck. Storylines are getting worse and worse. This the one thing that I feel adamant about. You look at what WWE did at SmackDown (at) ThunderDome over the weekend. Such a phenomenal job from a production point of view.
"I knew that WWE would knock the ThunderDome concept out of the park. Better than anybody, including the NBA. I knew they would - because they're so good at that. What they're not good at is basic fundamental storytelling. They're just not. I love them and I have many friends there, who I love dearly. It doesn't change the fact that their storyline, the architecture, their approach to stories, their discipline with stories, sucks. Until somebody comes along and takes an honest look at storytelling and the structure of storytelling and the formulas that are used, it's going to be hit or miss forever."