During his run on the main roster, Finn Balor would sporadically use his alter ego The Demon in matches. Fans criticised how WWE used the persona, however. While Balor channelled The Demon for lesser matches against Bobby Lashley and King Corbin, it failed to appear during The Prince's Universal Championship match against Brock Lesnar.
After winning the NXT Championship, Balor sat down for an interview with Alistair McGeorge of Metro and commented on why The Demon didn't work on the main roster.
Finn said: "I feel like when I made the transition to Raw and SmackDown, the working environment there – the way things happen so fast and the way TV is produced so fast – that character wasn't really designed for that environment.
"I feel like we should have handled it better. I should have handled it better in the sense that I should have been the one to put my foot down and say, 'Nah I don't think we should do this.'"
He later added: "I feel like the way we used it, we kinda used it as a bit of a crutch. As cool as The Demon was, it was making Finn less cool in the sense that Finn would get his ass kicked and then The Demon would come and save the day."