Nick Khan Details Major Plans For WWE NXT

NXT could be set to move away from its status as the developmental brand within WWE.

The company re-established NXT as developmental back in September 2021 with the 2.0 rebrand, moving away from Triple H's vision of NXT as a third brand that provided fans with a distinct form of pro wrestling that differed from what was on offer on Monday Night Raw and Friday Night SmackDown. 

Two years on and NXT has remained WWE's developmental territory, with talents regularly being called up to the main roster. Call-ups might become less frequent in the coming years, however, as WWE CEO and soon-to-be President Nick Khan has revealed that WWE think NXT can become its own standalone brand once again. 

"Initially, NXT was on WWE Network. And then when the pandemic hit, USA/NBCU needed content, we did not miss a week of production... So we went with Tuesday nights NXT on USA from 8 to 10 pm Eastern time. NXT ratings are also trending up... so that is going in the right direction. We think NXT has the viability to be its own standalone brand instead of just being a developmental system - a third brand, if you will, where you can see crossover from our superstars on Raw and SmackDown to NXT while our young talent develops there. Once we get all of that situated, then we will look at other nights of the week to develop new content as well," Khan told the Hollywood Reporter.

A number of main roster talents have appeared on NXT over the past year and the frequency of those appearances has increased in recent weeks, with Mustafa Ali, Dana Brooke, and Baron Corbin all popping up at the WWE Performance Center. Seth Rollins also looks set to defend the World Heavyweight Championship against Bron Breakker at an upcoming show, which was said to be a Nick Khan idea. 

What the possible new content will be is unknown but Khan recently hinted that WWE were looking at launching a Lucha Libre show.