Report: WWE “Desperately” Trying To Make Seth Rollins Cool

During this week's WWE Raw, Seth Rollins appeared in a backstage segment with The Street Profits. All three men did cool handshakes, they all used cool words to address each other like "dog" and "boy"; Seth even taught both Angelo Dawkins and Montez Ford how to do his "burn it down" catchphrase which is the coolest of all the really cool things in cool town at the moment.

According to those over on Wrestling Observer Radio, placing former Universal Champion Rollins in segments with the likes of the current NXT Tag Team Champions is a deliberate ploy on WWE's part to make The Architect look cool...

Rollins has taken a fair amount of criticism over the last little while thanks to comments he's made in interviews about WWE 'knocking AEW dead', while he also made sure to let the world know he has more money than Will Ospreay on Twitter not too long ago.

Then you have the things WWE had him say on last week's Raw. Apparently, Brock Lesnar is a "Seth Rollins wannabe" and The Beast Incarnate has a big red head and beady little eyes...

After recent events, WWE have a really long way to go...