Roman Reigns Appearance Leads To WWE Raw Ratings Increase

Raw was heavily built around an appearance by SmackDown's Tribal Chief

Mitch Waddon smiling

Sep 22, 2021

Roman Reigns- The Usos- WWE Raw- September 2021.jpg

The advertised appearance of WWE Universal Champion Roman Reigns and The Bloodline helped Monday Night Raw to achieve a boost in both overall ratings and the crucial 18-49 demographic.

The September 20 episode of Raw was heavily marketed around Reigns' first match on the red brand in over two years, with the Universal Champion eventually competing twice on the show.

The Tribal Chief - a member of the Friday Night SmackDown roster - secured a win for his team in a six-man tag-team bout against the New Day before seeing off WWE Champion Big E and Bobby Lashley in a huge Triple Threat Match main event.

According to F4WOnline, the Raw built around Roman Reigns secured an average of 1.79 million viewers across the three hours - an increase of seven per cent from last week's show.

Furthermore, Raw drew a 0.49 rating in the 18-49 demo, a 14 per cent increase week-on-week and a massive relief for WWE after a shockingly low number in this category for the previous episode.

Raw once again came in sixth on the television ratings for 18-49 throughout the night, behind the coverage of the NFL game between the Green Bay Packers and the Detroit Lions.

Reports earlier this week suggested a substantial increase in television ratings for this episode of Raw could affect WWE's rules for the brand split and draft going forward.

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