Triple H Says WWE's Saudi Arabia Deal Is Here To Stay

WWE signed a ten-year partnership with the Saudi Arabia Ministry Of Sport back in 2018, and in that time WWE have held 12 premium live events in the country, with the schedule seeing two held per year. Additionally, WWE held an episode of Friday Night SmackDown prior to the King & Queen Of The Ring event this year, and are also set to hold an episode of Monday Night RAW on November 4 on the back of Crown Jewel 2024. 

Whilst there has been nothing official about WWE expanding their deal with Saudi Arabia further, Chief Content Officer Paul ‘Triple H’ Levesque has implied that this partnership will continue. When speaking to Nathalie Mamo of WWE’s Middle Eastern social media team in a pre-recorded interview, Triple H was asked if the partnership was “here to stay”, to which he said “yes”:

“We love this partnership here. This all stems from His Excellency’s vision to bring the best entertainment from around the world. You know, when we first started here, I think fans were excited, but they didn’t know what to necessarily expect. And over that time, I’ve seen that change exponentially. We had the first women’s match here in Saudi Arabia. It went from us asking, “Can we bring women here” to them being on billboards all over the city, to the GEA [General Entertainment Authority] and His Excellency calling us and saying, ‘I don’t feel like there’s enough women on this show. Can we have more women put into the show?’ It speaks to the progress here in Saudi Arabia, but it speaks to the fan base, and it speaks to the power of WWE as a truly global brand.”

When looking towards the future, Triple H spoke on taking the next steps to making WWE mean more in Saudi Arabia. 

“One thing about WWE that I know, we never look at what we’ve done before. We always look at how can we make it better. So, no matter what the show is, WrestleMania, the Royal Rumble, SummerSlam, Crown Jewel, we’re always looking at, as soon as it’s over, we’re looking at, okay, how can we make this show bigger for next year? A simple way to put it is just over-delivering every time we come here and make sure they like it. And making sure that when we leave here, people not only feel like they got to see the greatest show they could, but that they know when we come here again, it’s going to be even better.”

Crown Jewel 2024 featured the introduction of the Crown Jewel Championships, which will be contested annually at the event going forwards. 

H/T POST Wrestling