Over the past few years, WWE and Vince McMahon have received criticism from many fans for putting over older Superstars at the expense of creating new stars who can lead the company for years to come. Fans point to Bray Wyatt in particular as he rarely won a major match or feud while he was The Eater Of Worlds, and after he repackaged himself as The Fiend, he was still defeated by a 53-year-old Goldberg at Super ShowDown 2020.
During the WWE annual meeting of stockholders, an investor asked if McMahon and Bruce Prichard planned to focus on creating new stars because Brock Lesnar is off TV and ratings are declining. Vince noted the company wants to build new stars all the time and said Triple H has done "an extraordinary job of creating new stars" in NXT. In regards to the COVID-19 era of wrestling in particular, however, the boss said WWE will continue to promote talent through their digital and social media platforms to try and get them over with the audience at home.
McMahon said: "Sure, I mean you want to continue to build stars no matter what time. It is so, as Paul just mentioned about NXT talent. He has done an extraordinary job of creating new stars, and as they continue to evolve, they'll continue to come up to Raw and Smackdown. So there's this influence of new superstars coming into both Raw and SmackDown, and in addition to that, the ways that we now promote talent in a more effective way, [with] digital and social media, as opposed to the normal way.
"We do not have a live audience and of course, that to us is paramount. They're like the third performer in the ring, in terms of our interaction with our audience. So nonetheless it is a good time to continue with the digital and social imprint and this land grab that we have, which is substantial. We continue that. And again new stars coming up."