WWE Rehires Bruce Prichard In Creative Role

'Something To Wrestle' host worked with Vince McMahon for 22 years previously...

Bruce Prichard's two-decade run with WWE as producer, creative mind, and right-hand of Vince McMahon is reportedly set to begin anew, per a report from PWInsider.

Prichard, who had previously worked with WWE from 1987 to 2008 (save for a 16-month gap in 1991-92), has reportedly been rehired by the company. PWInsider claims that several sources have confirmed that Prichard will work in a top position on the creative team, and starts back this Monday at WWE Raw in Atlanta.

PWInsider adds that Prichard's role will similar to his prior position, in that he'll be working directly with Vince McMahon on creative matters.

The man behind the role of Brother Love has gained a large following in recent years, through the popular podcast series Something to Wrestle, alongside host Conrad Thompson. In the series, Prichard and Thompson look back at different personalities and events from Prichard's time in WWE, providing insight and analysis on controversies, business dealings and the creative process.

After leaving WWE in 2008, Prichard worked in creative and talent relations positions for Impact Wrestling from 2010 to 2013 (reappearing for a time in 2017), and as a producer for Major League Wrestling over the past year.

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Justin Henry

Written by Justin Henry

In addition to writing lists and commentaries for Cultaholic, Justin is also a features writer and interviewer for Fighting Spirit Magazine, and is co-author of the WWE-related book Titan Screwed: Lost Smiles, Stunners, and Screwjobs.