10 Moments That Killed WCW

5. The Great Reset

Kevin Sullivan’s tenure as booker didn’t last too much longer after The Radicalz showed up in WWE. With ratings continuing to decline, decision-makers felt that the best course of action was to bring Russo back as head writer, alongside the returning Bischoff. 

Their big idea was a company-wide reboot, with ongoing storylines dropped and all the current champions surrendering their belts so that new holders could be crowned via tournaments and whatnot. 

A fair idea in theory but the execution was handled atrociously. The big reset took place at the start of the April 10, 2000, episode of Nitro, with the roster assembled in the ring as Russo and Bischoff rambled on in a never-ending trainwreck of a segment full of insider references that only served to alienate the few diehards who continued to watch the product. 

They might have thought lines like Bischoff asking Sid if he ‘can’t find his scissors’ (in reference to his hotel room fight with Arn Anderson almost a decade beforehand) were cute, but it was simply brutal watching them fall flat and die a death out there as the ‘New Blood’ versus ‘Millionaire’s Club’ angle got off to a wretched (and very confusing) start.