10 Moments That Killed WCW

3. Goldberg turns heel

Having his streak broken and losing the title and then being involved with the whole Fingerpoke of Doom nonsense may have hurt Goldberg’s mystique, but he continued to be one of the company’s biggest stars against the odds (and bad booking).

Shortly after making his return from injury – the one he caused himself by elbowing a limo window – the WCW brain trust, in their eternal wisdom, decided to turn him heel for the first (and only) time in his career.  

At the end of the positively atrocious Great American Bash pay-per-view, Goldberg turned on Kevin Nash, costing him the title and joining the New Blood stable.

Not only did it completely halt any momentum that Goldberg had, but the man himself didn’t want to turn because he, like everyone else not named Vince Russo, realised it was nonsensical. 

His heel run didn’t last long, mind, as he switched back at the New Blood Rising pay-per-view in a rotten worked-shoot angle where he walked out of a match after ‘refusing’ to follow the script and take Nash’s powerbomb.