10 Moments That Killed WCW

1. Vince Russo wins the WCW World Heavyweight Title

Well, if the company was circling the drain before, they may as well have flushed it down the toilet when Russo booked himself to win the WCW World Title. 

Arquette winning it was an insult to the majority of fans still watching (not to mention the boys in the back), but at least you could argue they were doing it to try and promote the movie. 

But what was the logic in Russo getting the strap by beating Booker T in a Cage Match on the September 25, 2000, episode of Nitro?

Russo and whoever else had a say in WCW creative at the time made the decision based on the belief the casual fan wanted to see a non-wrestling heel hold the promotion’s most prestigious prize. 

Prestigious in theory, anyway, since the title had been denigrated so much since Russo’s arrival that it actually meant less than WWE’s European Championship by this stage. 

It didn’t work, either, as the ratings continued to tumble. As for Russo’s ‘run’ as champion, that lasted exactly one week when he vacated the title after deciding he was not a wrestler and didn’t want it.