Report: Reason No Matches Have Been Announced For WWE TLC 2019 Revealed
Its part of Vince's new philosophy...
The TLC pay-per-view will take place on 15th December at the Target Center in Minneapolis, Minnesota. As of writing, however, WWE have yet to officially confirm any matches for the show, despite it being less than two weeks away.
WWE did send the Target Center prospective matches several weeks ago. Their website is currently advertising that those in attendance can expect Rusev vs. Bobby Lashley, Roman Reigns vs. Baron Corbin and The Kabuki Warriors vs. Becky Lynch & Charlotte Flair in the first-ever Women's Tables, Ladders & Chairs match.
The fact no matches have been officially announced is part of a new philosophy adopted by Vince McMahon according to Dave Meltzer. McMahon believes pay-per-views are best used to attract new subscribers to the WWE Network, however, customers don't typically sign up for the streaming service until the day before the event. Thus McMahon no longer thinks it is necessary to announce the card well in advance and actually believes it is better for the company to announce matches as late as possible.
For the avoidance of doubt, Meltzer penned: "WWE sent the Target Center three matches several weeks back to start advertising, which were Bobby Lashley vs. Rusev, Asuka & Kairi Sane vs. Charlotte Flair & Becky Lynch in a TLC match for the Women’s Tag Team titles, and Roman Reigns vs. King Corbin. At the time, all three matches were actually scheduled for the show as opposed to just matches sent to give the arena something to advertise.
"All three matches are still scheduled for the show, but one of the reasons nothing else has been advertised, and directions aren’t even clear from television, is because Vince McMahon hasn’t made final decisions.
"McMahon’s new philosophy is that the PPV’s are all about network sign-ups, as opposed to the limited PPV business still being done. The belief based on patterns of sign-ups is that they are big the last day of the show, and not before. So unlike ticket sales, which come a month or more in advance, and PPV parties, which get arranged days if not a week plus out, the dynamic is completely different and there is no need to rush anything."
WWE did send the Target Center prospective matches several weeks ago. Their website is currently advertising that those in attendance can expect Rusev vs. Bobby Lashley, Roman Reigns vs. Baron Corbin and The Kabuki Warriors vs. Becky Lynch & Charlotte Flair in the first-ever Women's Tables, Ladders & Chairs match.
The fact no matches have been officially announced is part of a new philosophy adopted by Vince McMahon according to Dave Meltzer. McMahon believes pay-per-views are best used to attract new subscribers to the WWE Network, however, customers don't typically sign up for the streaming service until the day before the event. Thus McMahon no longer thinks it is necessary to announce the card well in advance and actually believes it is better for the company to announce matches as late as possible.
For the avoidance of doubt, Meltzer penned: "WWE sent the Target Center three matches several weeks back to start advertising, which were Bobby Lashley vs. Rusev, Asuka & Kairi Sane vs. Charlotte Flair & Becky Lynch in a TLC match for the Women’s Tag Team titles, and Roman Reigns vs. King Corbin. At the time, all three matches were actually scheduled for the show as opposed to just matches sent to give the arena something to advertise.
"All three matches are still scheduled for the show, but one of the reasons nothing else has been advertised, and directions aren’t even clear from television, is because Vince McMahon hasn’t made final decisions.
"McMahon’s new philosophy is that the PPV’s are all about network sign-ups, as opposed to the limited PPV business still being done. The belief based on patterns of sign-ups is that they are big the last day of the show, and not before. So unlike ticket sales, which come a month or more in advance, and PPV parties, which get arranged days if not a week plus out, the dynamic is completely different and there is no need to rush anything."
Written by Aidan Gibbons
Editor-in-Chief of Cultaholic.com Twitter: @theaidangibbons
