For WWE fans, the current decade began nine years ago with the somewhat-eccentric “I am The One” campaign for the 2010 Royal Rumble. Stars of the then-modern roster stood before a white background, repeating the “I am The One” cliche, and various derivatives, over top the positive strains of Skillet’s “Hero”, underscoring the positive thought needed to stand tall above such a competitive field. It wasn’t West Side Story-centric dance fighting like in the 2005 event campaign, but this did nicely.
The 2010 Royal Rumble is fondly remembered by many modern fans, for two pretty good reasons – an intriguing dream match for the World Heavyweight title pitting The Undertaker against Rey Mysterio, and a Royal Rumble match that never once got boring. On the weight of these two items, the event was considered a success and a great start to 2010. Then we got Elimination Chamber, Over the Limit, SummerSlam, and Bragging Rights, and then it was like, “maybe 2011 will be better.”
While it’s true that much of the rest of the undercard was a bit forgettable (Randy Orton vs. Sheamus and MVP vs. Miz were quintessential, “yep that was a match” types), the final two matches of the 2010 Royal Rumble delivered, and that was good enough.
For the third year out of four, the ECW Championship was defended at the Royal Rumble, and for the second year in a row, the match saw a member of the “TLC Six” facing a goliath graduate from WWE developmental. This time, it was Christian defending the gold against Ezekiel Jackson, in what turned out to be a decent little match, ending with Christian managing to outmanoeuvre his beastly foe.
This match would mark the final time that the ECW title was defended on a pay-per-view. ECW held its final broadcast just 16 nights later, the brand dissolving in order to make way for the “game show” version of NXT on SyFy. Jackson ended up defeating Christian for the belt on the final ECW episode, a title change that’s been lost to time.