10 Moments That Killed WCW

9. Ending Goldberg's Streak

One year on from Starrcade ’97, WCW – who were by this point in a significantly weaker position due to WWE riding a Steve Austin-led wave of immense popularity – decided to end their biggest pay-per-view of the year on yet another downer that left fans disappointed and critics shaking their heads.

The headliner was, of course, Goldberg defending his WCW World Heavyweight Title against Kevin Nash. 

Goldberg had been a revelation, getting over huge with fans by tearing through the competition in dynamic squash matches on his way to beating Hogan to win the big gold belt on the historic July 6, 1998, episode of Nitro. 

He was WCW’s most popular homegrown star and the man most likely to carry the company going forward. 

So WCW did the one thing they could do to cut off his momentum while he was at the peak of his powers. Rather than having him beat Big Sexy and extend his unbeaten run to 174-0, Da’ Man succumbed to a Jackknife Powerbomb after being neutralised by Scott Hall’s taser.

A bad ending to a much-hyped match, but there was worse yet to come.